Kirusa Voice SMS now available for Convergent
Operators
Adding a convenient touch to communication for fixed line
subscribers
Tuesday, June 19, 2007: Communicasia, Singapore:
Kirusa, a leading mobile value added services provider based in
New Jersey, today announced its “Convergent Voice SMS”
product for convergent carriers providing fixed and mobile telephony
services. The Convergent Voice SMS product is based upon the patented
and patent pending “Voice SMS” technology from Kirusa,
the first supplier to provide and commercially deploy a Convergent
Voice SMS messaging solution at MTNL, India’s second largest
Convergent operator.
A truly convergent service, the Voice SMS application allows
a fixed line or mobile subscriber to send a short voice message
to another fixed line or mobile user. To send a Voice SMS message,
a user simply dials a short code “*” followed by the
recipient’s phone number, and speaks a short message, in
the language of his choice. If the recipient is a mobile user,
the recipient gets an SMS message, and can dial a short code *0*
to retrieve new Voice SMS messages, and *1* to retrieve old Voice
SMS messages. If the recipient is a fixed line user, he receives
a call, and the message is spoken to him. The fixed line user
can also retrieve Voice SMS messages at any time by dialing *0*
to retrieve new Voice SMS messages, or dialing *1* to retrieve
old Voice SMS messages from his fixed line phone. Both the fixed
line and the mobile recipients can also reply, forward, save,
or delete a Voice SMS message.
Voice SMS opens up a huge market segment for the convergent
and fixed line carriers. The benefits of Voice SMS services such
as voice reminders, jokes, ads, international voice SMS, etc.
which were earlier targeted only at mobile subscribers, are now
also available for fixed line subscribers as well.
Mr. Raja Moorthy, VP Engineering, Kirusa said, “This is
a great day for convergent operators. Subscribers need communications
services that are better, simpler and faster to help them succeed
wherever they are working. Kirusa brings together in one service,
high speed non-intrusive access to all your messages stored in
one place and a great cost effective anytime anywhere service.
We are confident that this service would be of immense value to
the subscribers and would see very rapid adoption. It is especially
likely to benefit the fixed line users who till now had very limited
or zero access to value added services on their fixed line phone.
"
Recently India's second largest convergent carrier, MTNL, has
deployed Kirusa's Convergent Voice SMS and has received a heartening
response from its customers.
Mr. A. K. Arora, Executive Director of MTNL, said, “The
Kirusa Voice SMS is a unique convergent service that works seamlessly
for fixed and mobile customers of MTNL. The Voice SMS service
fits nicely into our goal of increasing the value of fixed line
telephony by bringing value added services to our fixed line subscribers,
we believe Kirusa’s Voice SMS will fill the vital gap in
communication needs of the fixed line subscribers and will provide
value to our entire subscriber base.”
About Kirusa
Kirusa is a leading developer of value added mobile services
that provide the freedom of multimodality. Kirusa’s solutions
include the hugely successful KV.SMS™, the world’s
most advanced “Voice SMS” solution, which allows mobile
users to send and reply to SMS messages with voice, and works
on all handsets and on all networks. The Voice SMS solution offers
the industry’s most intuitive user interface, with features
such as Direct Listen™ for direct access and reply to messages,
Speed Codes™ for quickly sending messages using codes, group
messaging, mobile number portability, interconnect, and international
Voice SMS. KV.SMS can be deployed in a matter of weeks, and its
fast user adoption has led to explosive revenue growth for Kirusa's
customers. KV.SMS is built on Kirusa’s patented and patent
pending technology and its highly reliable and scalable multimodal
platform. The platform’s ability to manage and synchronize
data and voice interactions, plus its integration with IMS and
3G standards, enables customers to cost effectively deploy additional
revenue-generating services such as messaging, search, information,
and entertainment applications. Kirusa’s solutions are deployed
worldwide and used by millions of mobile subscribers. Headquartered
in New Jersey and led by an experienced team of wireless telecom
executives and technologists, Kirusa has sales offices in Paris,
France; Delhi, India; and Abu Dhabi, UAE; with a research and
development facility in Bangalore, India. ‘Kirusa Voice
SMS’, ‘Direct Listen’, and ‘Speed Codes’
are trademarks of Kirusa, Inc. For more information, please visit
www.kirusa.com.
Media Contact
Anju T Makin
Alchemy Corporate Communications
Tel: +91-98101 70135
anju_makin@alchemycc.com
© 2001-2007 Kirusa, Inc.