Friday, June 22, 2007: Communicasia, Singapore - Kirusa, the leading developer of value added mobile services, today announced the launch of its International Voice SMS Access Node product for mobile carriers worldwide. This next generation product enables all subscribers of a carrier to send Voice SMS messages in a cost effective manner to friends, family, and colleagues in other countries.

Kirusa’s International Voice SMS Access Node allows mobile carriers to offer the seamless, integrated International Voice SMS experience to their mobile subscribers, enabling them to send Voice SMS messages to any mobile user around the globe; even in the countries where mobile carriers have not yet launched the Voice SMS service. The Kirusa Voice SMS Access Node allows subscribers to send Voice SMS messages to more than one billion mobile subscribers across the globe today, with further expansion expected shortly.

For subscribers of mobile carriers, the convenience of Voice SMS is now extended to all international recipients. The Kirusa Voice SMS Access Node connects operators globally. Recipients can retrieve their messages locally.

Mobile operators get high value and margin for international messages. The Kirusa Voice SMS Access Node provides the benefits of International Voice SMS messaging with no need for an existing deployment of Voice SMS in an operator’s network or the need for a Voice SMS deployment from specific vendors. The end user experience is unchanged except for use of international addressing when composing a message.

Ewald Anderl, VP and CTO of Kirusa said, “Mobile carriers and subscribers around the world can benefit from the International Voice SMS Access Node capability. For example, this value added service will enable consumers in Middle East to communicate with friends and family in South Asia in a cost effective manner. Business users in one continent can send voice messages to business associates in other continents, without regard to differences in time zones, and even if the recipients do not use voicemail. Kirusa is yet again using its world class innovation to help people communicate.”

Mr. Babar Ahmad, Head-Products and Services, Warid Telecom, Pakistan said, “We are working with Kirusa to offer our subscribers an easy and economical way to reach out to their family and friends outside Pakistan with yet another service that perfectly complements their increasingly mobile business and personal communication needs.”

Kirusa is committed to an open standards approach embracing multiple vendor inter-operability with other services and vendors (Email, Voice SMS, MMS), that will drive a broader global adoption of International Voice SMS.

About Kirusa

Kirusa is a leading developer of value added mobile services that provide the freedom of multimodality. Kirusa’s solutions include the hugely successful KV.SMS™, the world’s most advanced “Voice SMS” solution, which allows mobile users to send and reply to SMS messages with voice, and works on all handsets and on all networks. The Voice SMS solution offers the industry’s most intuitive user interface, with features such as Direct Listen™ for direct access and reply to messages, Speed Codes™ for quickly sending messages using codes, group messaging, mobile number portability, interconnect, and international Voice SMS. KV.SMS can be deployed in a matter of weeks, and its fast user adoption has led to explosive revenue growth for Kirusa's customers. KV.SMS is built on Kirusa’s patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform’s ability to manage and synchronize data and voice interactions, plus its integration with IMS and 3G standards, enables customers to cost effectively deploy additional revenue-generating services such as messaging, search, information, and entertainment applications. Kirusa’s solutions are deployed worldwide and used by millions of mobile subscribers. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in Paris, France; Delhi, India; and Abu Dhabi, UAE; with a research and development facility in Bangalore, India. ‘Kirusa Voice SMS’, ‘Direct Listen’, and ‘Speed Codes’ are trademarks of Kirusa, Inc. For more information, please visit www.kirusa.com.

Media Contact

Anju T Makin
Alchemy Corporate Communications
Tel: +91-98101 70135
anju_makin@alchemycc.com

 

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