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Kirusa Voice SMS is "The Next Great Idea" in wireless evolution SpeechTek, New York; Tuesday, August 21, 2007: Kirusa, the pioneer in Voice SMS technology and a mobile value added services provider based in New Jersey, USA, was recognized by the Stevens Institute of Technology and the New Jersey Technology Council (NJTC), as having one of the “Next Great Ideas” in Wireless evolution. The NJTC provides business support, networking opportunities, information, advocacy and recognition of technology companies and their leaders. A selection committee composed of NJTC members and Stevens faculty has awarded this honor to Kirusa for its pioneering idea in Voice SMS. Speaking about conferring this recognition on Kirusa, Paul Frank, Vice President, NJTC said, “With ingenuity, the technical team at Kirusa developed a new way for people to communicate while on the move – the Voice SMS technology. Users can now communicate faster, more easily, with emotion, compared to sending text messages. Kirusa, by making it easy to communicate asynchronously with voice from a mobile, through Voice SMS, brings the power of mobile communication to a larger class of mobile users and contexts.” He added, “New Jersey has been the center of innovation in telecommunications for over a century, and we applaud Kirusa for continuing that tradition.” According to Audrey Curtis, Director of Telecom Management Center, Stevens Institute, "We strive to identify, train and encourage a business such as Kirusa, to commercialize promising technologies. We believe that acknowledging and recognizing companies that operate in this rapidly expanding and changing field will give them an impetus to offer even better technological solutions to their customers." Talking about Kirusa, she added, "SMS, email, instant messaging, and VoIP were the initial milestones in the development of communication technology. Through Voice SMS, Kirusa has introduced a new messaging paradigm to the world.” Kirusa’s first Voice SMS deployment was at GrameenPhone in Bangladesh. Kirusa deployed its innovative KV.SMS application to meet the needs of Bangladesh’s mobile users. The Voice SMS service has helped GrameenPhone grow its subscriber base and revenue, and to retain its leadership position in the market. Kirusa proved the success of Voice SMS as a messaging paradigm, and demonstrated its ability to replicate the initial success in multiple countries around the world. About New Jersey Technology Council The New Jersey Technology Council provides business support, networking opportunities, information, advocacy and recognition of technology companies and their leaders. Founded in 1996, NJTC's more than 1,100 member companies work together to support their own enterprises while advancing New Jersey's status as a leading technology center in the United States. In its efforts to serve the technology industries of the State of New Jersey, the New Jersey Technology Council plans networking, informational and educational events for high-tech executives in the following sectors: Communications and Multimedia; Engineering, Energy & Environment (E3); Electronics; Life Sciences; Nanotechnology and IT/Software. About The Stevens Institute of Technology The Stevens Institute of Technology was established in 1841. It is one of the leading technological universities in the United States of America and fosters a broad-based education including science and humanities which make up a good deal of its curricula. About Kirusa Kirusa is a leading developer of value added mobile services that provide the freedom of multimodality. Kirusa’s solutions include the hugely successful KV.SMS™, the world’s most advanced “Voice SMS” solution, which allows mobile users to send and reply to SMS messages with voice, and works on all handsets and on all networks. The Voice SMS solution offers the industry’s most intuitive user interface, with features such as Direct Listen™ for direct access and reply to messages, Speed CodesTM for quickly sending messages using codes, group messaging, mobile number portability, interconnect, and international Voice SMS. KV.SMS can be deployed in a matter of weeks, and its fast user adoption has led to explosive revenue growth for Kirusa's customers. KV.SMS is built on Kirusa’s patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform’s ability to manage and synchronize data and voice interactions, plus its integration with IMS and 3G standards, enables customers to cost effectively deploy additional revenue-generating services such as messaging, search, information, and entertainment applications. Kirusa’s solutions are deployed worldwide and used by millions of mobile subscribers. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in Paris, France; Delhi, India; and Abu Dhabi, UAE; with a research and development facility in Bangalore, India. ‘Kirusa Voice SMS’, ‘Direct Listen’, and ‘Speed Codes’ are trademarks of Kirusa, Inc. For more information, please visit www.kirusa.com. Media Contact Anju T Makin
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