Kirusa appoints Baldeep Dua as Chief Financial Officer

New Providence, New Jersey Monday, March 17, 2008: Kirusa, the world's leading vendor of Voice SMS and a leading developer of mobile value added services, today announced the appointment of Baldeep Dua as the Chief Financial Officer.

Baldeep brings to Kirusa extensive experience in raising capital, mergers & acquisitions, strategic planning, improving profitability, and private placements.

In her previous position, she was Vice President and global head of finance for MarketRx, a product enabled services company providing sales and marketing solutions for the pharmaceutical industry. She led the initiative for its acquisition by Cognizant Technologies. In the early stages of the company, she completed a $10mm Series C round of funding from top tier venture capital firms, well known industry figures and high net worth individuals.

Prior to MarketRx, Baldeep led financial initiatives at Mformation, a provider of wireless device management software. She saw the company through two rounds of funding that raised $22mm in venture capital. Before that, at Savera Systems, a provider of web-based solutions for Telecom billing, she managed the finance and business development activities. In her earlier years, at the Unit Trust of India, the largest Mutual fund in India, she held various senior level positions (as head of the trading desk in North India, head of institutional marketing, North India and fund manager). As a director on the boards of portfolio companies, she played a significant role in improving the performance of those companies.

Baldeep holds an MBA degree from Faculty of Management Studies, a premier business school in India, and has attended a program for senior executives at the Manchester Business School, UK. She has been selected by EWNJ (Executive Women of New Jersey) for the prestigious 'Salute to Policy Makers Award' 2007. In 2005 she was conferred with the 'CFO of the Year Award' by NJTC (New Jersey Technology Council).

In announcing the appointment of Baldeep Dua as CFO, Inderpal Singh Mumick, Founder and CEO of Kirusa says, "Baldeep Dua's financial and management expertise, her business development and strategy acumen, and her experience with fundraising and M&A will be invaluable as Kirusa continue growth towards the next level. We are delighted that she has chosen to join Kirusa".

Baldeep Dua commented on her appointment by stating, "I am looking forward to being closely involved in Kirusa's vision of becoming the world's leading vendor of mobile value added services".

About Kirusa

Kirusa is the world's leading vendor of Voice SMS and a leading developer of value added Mobile services that provide the freedom of multimodality. Kirusa's solutions include the hugely successful KV.SMS™, the world's most advanced "Voice SMS" solution, which allows mobile subscribers to send and reply to SMS messages with voice, and works on all handsets and on all networks. The Voice SMS solution offers the industry's most intuitive user interface, with features such as Direct Listen™ for direct access and reply to messages, Speed Codes™ for quickly sending messages using codes, group messaging, Mobile number portability, interconnect, and international Voice SMS. KV.SMS can be deployed in a matter of weeks, and its fast user adoption has led to explosive revenue growth for Kirusa's subscribers. KV.SMS is built on Kirusa's patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform's ability to manage and synchronize data and voice interactions, plus its integration with IMS and 3G standards, enables subscribers to cost effectively deploy additional revenue-generating services such as messaging, search, information, and entertainment applications. Kirusa's solutions are deployed worldwide and used by millions of Mobile subscribers. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in Paris, France; Delhi, India; and Abu Dhabi, UAE; with a research and development facility in Bangalore, India. 'Kirusa Voice SMS,' 'Direct Listen,' and 'Speed Codes' are trademarks of Kirusa, Inc. For more information, please visit www.kirusa.com.

Media Contact

Anju T Makin
Alchemy Corporate Communications
Tel: +91 98101 70135
anju_makin@alchemycc.com

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