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Kirusa Selected by AlwaysOn as an AO Global 250 Winner

Recognized for game-changing technology and market value

New Providence, NJ; Monday; July 28, 2008– Kirusa, a leading vendor of Voice SMS and developer of mobile value-added services, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 Winners. Inclusion in the AO Global 250 signifies major developments in the creation of new business opportunities in the global technology industries. Kirusa was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Kirusa was honored at the AlwaysOn & STVP Summit at Stanford which occured on July 22-24, 2008 at Stanford University. This two-and-a-half day executive event highlights the significant economic, political and commercial trends disrupting the global technology industries and features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases.

Kirusa has introduced a new messaging paradigm to the world, providing asynchronous communication with voice. The technology, called Voice SMS, allows people to send SMS messages by speaking. A user dials * followed by the recipient’s number, and speaks a short message of up to 30 seconds. The recipient gets an SMS message from the sender, and can directly dial a number in the message to access the spoken message. After listening to the message, the recipient can reply by voice, or by text, or can forward the message.

Voice SMS brings the power of mobile communication to a larger class of mobile users and contexts, allowing users to send messages with voice, without the need for typing. Users can communicate faster, more easily, with emotion, compared to sending text messages. It is less expensive than the cost of a phone call, and messages can be sent without disturbing the user.

“The AO Global 250 winners have excelled in key strategic areas in the global technology markets,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate Kirusa for its success in introducing new services and platforms that are driving the next phase of innovation and creating real value at an economically uncertain time.”

The AO Global 250 was selected from over hundreds of companies, nominated by a panel of industry experts in the online technology, media, entertainment, enterprise and greentech sectors from around the world.

On the occasion, Dr. Inderpal Singh Mumick, CEO of Kirusa said, “We are delighted that the AlwaysOn editorial team has honored Kirusa’s innovative Voice SMS application. We thank the dozens of carriers and the millions of mobile subscribers around the world who have adopted the Voice SMS application. In a market where new scenarios and new opportunities are emerging every passing day, Voice SMS is bringing value to mobile subscribers, and revenue to mobile carriers.”

A full list of all the AO Global 250 winners can be found on the AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/27959

About Kirusa
Kirusa is the world’s leading vendor of Voice SMS and a leading developer of mobile value added services that provide the freedom of multimodality. Kirusa’s solutions include the hugely successful KV.SMS™, the world’s most advanced “Voice SMS” solution that has been selected by more than twenty carriers around the world. The Voice SMS solution allows mobile subscribers to send and reply to SMS messages with voice. Kirusa’s solution works on all handsets and on all networks, and offers the industry’s most intuitive user interface, with features such as Direct Listen™ for direct access and reply to messages, Speed Codes™ for quickly sending messages, group messaging, mobile number portability, background music, interconnection, international Voice SMS. KV.SMS can be deployed in a matter of weeks, and its rapid user adoption has led to explosive revenue growth for Kirusa's customers. Kirusa offers an exchange service for interconnection of Voice SMS messages between carriers, and is pioneering a suite of applications that touch mobile users through voice. Kirusa has partnered with Qualcomm to deliver a Brew client for sending and receiving Voice SMS messages. Kirusa solutions are built on Kirusa’s patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform enables subscribers to cost effectively deploy additional revenue-generating services such as messaging, search, information, and entertainment applications. Kirusa’s solutions are used by mobile subscribers millions of times every day. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in three continents, with research and development facilities in New Delhi and in Bangalore, India. ‘Kirusa Voice SMS,’ ‘Direct Listen’, and ‘Speed Codes’ are trademarks of Kirusa, Inc. For more information, please visit www.kirusa.com.

About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, OnHollywood, OnMedia, GoingGreen, NordicGreen, and Venture Summit East and West) and quarterly print “blogozine”. No other media brand has dared to create such open interaction with its readers and event participants.

Media Contact
Kirusa

Anju T Makin
Alchemy Corporate Communications
Tel: +91 98101 70135
anju_makin@alchemycc.com

 


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