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Kirusa Voice SMS rings 200 million times

Mobile subscribers endorse the Kirusa Voice SMS Solution 200 million times!

New Providence, New Jersey; July 29, 2008: Kirusa, the world’s leading vendor of Voice SMS and a leading developer of mobile value-added services, reached a significant milestone in second quarter of 2008 with users calling into its Voice SMS Solution for the 200 millionth time.

Kirusa Voice SMS allows people to send SMS messages by speaking. A user presses the star key (*) followed by recipient’s number and speaks a short message of up to 30 seconds. The recipient gets an SMS message from the sender and can directly dial a number from within the message to access the spoken message. After listening to the message, the recipient can reply by voice or by text, or can forward the message.

The popularity of Kirusa’s new mobile messaging has fueled the company’s global expansion to four continents with 25 customers in 11 countries, making it the world’s leading vendor of Voice SMS.

Commenting on the occasion, Ewald Anderl, CTO of Kirusa, says, “The widespread adoption of the Kirusa Voice SMS platform amongst mobile carriers and subscribers, corroborated by the 200 Million milestone, confirms the huge revenue potential of the new mobile messaging paradigm that Kirusa has pioneered for carriers around the world.”

“We congratulate Kirusa for achieving this major milestone. The rise in Voice SMS call volume is evidence of the growing popularity and acceptability of Voice SMS amongst mobile subscribers”, said Mr. Ali Ikram, Head of VAS, Ufone Pakistan.

He further added, “A successful value added service hinges not only on pricing and innovativeness, but also on ease of deployment and adoption. Voice SMS doesn’t require network upgrades or new handset purchases, making it easy for both operators and mobile users to adopt the service.”

About Kirusa

Kirusa is the world’s leading vendor of Voice SMS and a leading developer of mobile value added services that provide the freedom of multimodality. Kirusa’s solutions include the hugely successful KV.SMS™, the world’s most advanced “Voice SMS” solution that has been selected by more than twenty carriers around the world. The Voice SMS solution allows mobile subscribers to send and reply to SMS messages with voice. Kirusa’s solution works on all handsets and on all networks, and offers the industry’s most intuitive user interface, with features such as Direct Listen™ for direct access and reply to messages, Speed Codes™ for quickly sending messages, group messaging, mobile number portability, background music, interconnection, international Voice SMS. KV.SMS can be deployed in a matter of weeks, and its rapid user adoption has led to explosive revenue growth for Kirusa's customers. Kirusa offers an exchange service for interconnection of Voice SMS messages between carriers, and is pioneering a suite of applications that touch mobile users through voice. Kirusa has partnered with Qualcomm to deliver a Brew client for sending and receiving Voice SMS messages. Kirusa solutions are built on Kirusa’s patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform enables subscribers to cost effectively deploy additional revenue-generating services such as messaging, search, information, and entertainment applications. Kirusa’s solutions are used by mobile subscribers millions of times every day. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in three continents, with research and development facilities in New Delhi and in Bangalore, India. ‘Kirusa Voice SMS,’ ‘Direct Listen’, and ‘Speed Codes’ are trademarks of Kirusa, Inc. For more information, please visit www.kirusa.com.

Media Contact
Kirusa
Anju T Makin
Alchemy Corporate Communications
Tel: +91 98101 70135
anju_makin@alchemycc.com


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