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Zong Rings in 'Keh Do' Voice SMS in Pakistan Selects Kirusa Solution; Enables Subscribers to Send Messages in their own Voice Islamabad, Pakistan and New Providence, New Jersey; Wednesday, September 3, 2008: CMPak Limited, Pakistan (ZONG), a 100% subsidiary of China Mobile, today announced the launch of ‘Keh Do’ (Say It) Message on its network. The Voice SMS solution has been sourced from Kirusa, the world’s leading vendor of Voice SMS and a leading developer of mobile value added services. This is Kirusa’s third deployment of Voice SMS in Pakistan. ZONG KehDo Message will change the way people interact with each other. It allows mobile subscribers to send a quick vocal message. This benefits the sender by reducing the time and cost to relay a message. The receiver benefits by picking up the voice message at a convenient time, and being able to reply to the message. Moreover Voice SMS conveys emotions better than plain written text. All prepaid and postpaid subscribers of ZONG can send Voice SMS messages to any mobile number across Pakistan. To bring ‘Keh Do’ Message to the subscribers,
Kirusa has incorporated its Voice SMS application and multimodal
platform along with NMS Vision VXML media platform in ZONG’s
network. Kirusa has partnered with Aradiom, a company based
in Karachi, to deliver the solution. ZONG has also launched International Voice SMS, allowing ZONG’s subscribers to send a Voice SMS to people across the globe whenever convenient, without having to worry about time zone differences or the high cost of international voice calling. The recipient is able to retrieve the Voice SMS with a local call, and reply to it easily. A ZONG subscriber dials *00 and the international number; records a voice message; and then hangs-up to send the message. The recipient gets an SMS from the ZONG subscriber, with an embedded Direct Listen™ link, which is a local number in the country of the recipient. Kirusa's patented technology enables the recipient to click on the Direct Listen link to directly listen to the message. This is the first deployment of International Voice SMS by any mobile operator in Pakistan. ZONG subscribers can send the ‘Keh Do’ Voice SMS at a nominal price of PKR 1.5 (approximately USD 0.02). Repeat retrievals of a Voice SMS message are also charged at PKR 1.5 (approximately USD 0.02). For International Voice SMS, sending a Voice SMS is charged at PKR 3 (approximately USD 0.04) and retrievals are also charged at PKR 3 (approximately USD 0.04). Chief Operating Officer ZONG, Mr. Zafar Usmani, said, “ZONG is geared to offer personalized VAS products to individuals, companies, and small businesses. ‘Keh Do’ Message is an innovative service relevant for all subscriber segments in Pakistan. We are delighted to have worked with Kirusa in bringing this popular service to our subscribers.” Dr. Inderpal Singh Mumick, CEO of Kirusa, said, “Kirusa is focused on bringing innovative messaging products to mobile users. The Voice SMS service will enable ZONG subscribers to communicate more frequently, and with greater ease, furthering the revenues for ZONG. The deployment at ZONG further strengthens our commitment to the Pakistan market.” Hassan Salahuddin, CEO of Aradiom, said, “We value the strong partnership we have formed with Kirusa. Aradiom’s local expertise coupled with Kirusa’s innovative technology will enable a seamless Voice SMS experience for ZONG subscribers.” About ZONG ZONG is the first International brand of China Mobile being launched in Pakistan. It is meant to empower and liberate the people of Pakistan in every nook and corner of the country. It will become a part of their hearts, their minds and bring about a change in their lives that every one desired but few thought would be possible. The core essence of ZONG is to allow people to communicate at will, without worrying about tariffs, network coverage, capacity issues or congestion. ZONG will be supported by ground breaking communications, trend setting customer service and an unmatched product offering which will redefine rules of the game and establish ZONG as a serious contender for the number one spot. About Kirusa Kirusa is the world’s leading vendor of Voice SMS and a leading developer of value added mobile services that provide the freedom of multimodality. Kirusa’s solutions include the hugely successful KV.SMS™, the world’s most advanced “Voice SMS” solution, which allows mobile subscribers to send and reply to SMS messages with voice, and works on all handsets and on all networks. The Voice SMS solution offers the industry’s most intuitive user interface, with features such as Direct Listen™ for direct access and reply to messages, Speed Codes™ for quickly sending messages using codes, group messaging, Mobile number portability, interconnect, and international Voice SMS. KV.SMS can be deployed in a matter of weeks, and its fast user adoption has led to explosive revenue growth for Kirusa's subscribers. KV.SMS is built on Kirusa’s patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform’s ability to manage and synchronize data and voice interactions, plus its integration with IMS and 3G standards, enables subscribers to cost effectively deploy additional revenue-generating services such as messaging, search, information, and entertainment applications. Kirusa’s solutions are deployed worldwide and used by millions of Mobile subscribers. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in Mexico City, Mexico; Buenos Aires, Argentina; Delhi, India; and Abu Dhabi, UAE; with a research and development facility in Bangalore, India. ‘Kirusa Voice SMS,’ ‘Direct Listen,’ and ‘Speed Codes’ are trademarks of Kirusa, Inc. For more information, please visit www.kirusa.com. Media Contact Kirusa
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