Kirusa Wins Silver Mobile Star Award in Mobile Consumer Messaging

New Providence, New Jersey, December 05, 2008 — Kirusa, the world’s leading vendor of Voice SMS and a leading developer of mobile value-added services, today announced that it has won Silver Mobile Star Award™ in mobile Consumer Messaging service from MobileVillage®, the 15-year leader in market development and news services about mobile technology.

Inderpal Singh Mumick, CEO, Chairman and Founder of Kirusa, said “Unlike contemporary offerings in the market, Kirusa Voice SMS stands out on the strength of its technical superiority, scalability and multimodal parentage. This is validated by the large number of carriers worldwide, who have selected Kirusa Voice SMS as a core value added service in their VAS portfolio offered to subscribers.”

Kirusa has been recognized with Silver Award for Voice SMS, its Consumer Messaging service. Kirusa Voice SMS brings the power of mobile communication to a larger class of mobile users and contexts, allowing users to send messages with voice, without the need for typing. Users can communicate faster, more easily, with emotion, compared to sending text messages. It is less expensive than the cost of a phone call and this solution doesn’t require any handset specifications or settings for using this service. It is the fast way to send short voice messages which can be retrieved on the receiver’s side at his convenience.

Innovative features such as Direct Listen™ , for direct access and reply to messages; Speed Codes™ , for quickly sending messages; Group Messaging; Mobile Number Portability; Background Music and International Voice SMS add to the bouquet of services offered by Kirusa’s Voice SMS solution. To strengthen the emotional connect with loved ones, users can also schedule Voice SMS messages for any future date in advance, for sending greetings. Vodafone, Idea, Grameenphone, Etisalat (UAE and Egypt), Ufone and Warid Telecom (Pakistan and Bangladesh) are some of the key customers who have adopted Kirusa’s Voice SMS solution.MobileVillage Editor Gary Thayer said, “People have fallen in love with mobile productivity and entertainment products, and there’s a real desire to discover and share the latest and greatest. This year we had a record 2,300 votes from MobileVillage readers who are eager to share their knowledge.”

The seventh annual Mobile Star Awards™ program honors and promotes the top companies, products, deployments, and leaders in mobile and wireless technology. Winners are chosen by subscribers to Go Mobile®, MobileVillage’s free email newsletter sent to technology executives, mobile professionals, IT managers, developers, and top tech journalists.

About MobileVillage®

Founded in 1993, MobileVillage is a market and solution development company dedicated to advancing mobile and wireless productivity in a wide range of industries. MobileVillage accomplishes this by fostering education and alliances through its Mobile "Best of Breed" solution identification, event partnerships, an online industry directory, industry job postings, daily online news, its widely respected Go Mobile® newsletter, a Mobile Mentors™ program, and popular annual Mobile Star Awards™ program. Visit MobileVillage online at www.mobilevillage.com.

About Kirusa

Kirusa is the world’s leading vendor of Voice SMS and a leading developer of mobile value added services. Kirusa’s solutions include the hugely successful KV.SMS™, the world’s most advanced “Voice SMS” solution that has been selected by more than twenty five carriers around the world. Kirusa Voice SMS enables mobile subscribers to send messages by speaking. A user dials * followed by the recipient’s number and speaks a short message. The recipient gets an SMS notification from the sender and can dial a number in the notification to directly access the spoken message. Kirusa’s solution works on all handsets and on all networks, and offers the industry’s most intuitive user interface, with features such as DirectListen™ for direct access and reply to messages, Speed Codes™ for quickly sending messages, group messaging, mobile number portability, background music, interconnection, international Voice SMS. KV.SMS can be deployed in a matter of weeks, and its rapid user adoption has led to explosive revenue growth for Kirusa's customers. Kirusa offers an exchange service for interconnection of Voice SMS messages between carriers, and is pioneering a suite of applications that touch mobile users through voice. Kirusa has partnered with Qualcomm to deliver a Brew client for sending and receiving Voice SMS messages. Kirusa solutions are built on Kirusa’s patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform enables carriers to cost effectively deploy additional revenue generating applications such as messaging, search, information, and entertainment. Kirusa’s solutions are used by mobile subscribers millions of times daily. Kirusa has been recognized as one of top 100 technology companies by Silicon India for years 2007 and 2008, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in three continents, with research and development facilities in New Delhi and in Bangalore, India. ‘Kirusa Voice SMS,’ ‘DirectListen™’ and ‘Speed Codes’ are trademarks of Kirusa, Inc. For more information, please visit www.kirusa.com.

Media Contact
Kirusa
Anju Thakral Makin
Alchemy Corporate Communications
Tel: +91 9810170135
anju_makin@alchemycc.com

 

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