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Get the (Voice SMS) message! Dialogic partners with Kirusa

Integrated Solution to address increasing global customer demand for alternatives to the "type and read” mobile text message

PARSIPPANY, NJ, and NEW PROVIDENCE, NJ - December 9, 2008 - Dialogic Corporation (“Dialogic”), a global provider of world-class products and technologies for media and signal processing and Kirusa, Inc. (“Kirusa”), a value-added mobile services provider, today announced that Kirusa has incorporated the Dialogic® Vision™ VX VoiceXML Server within Kirusa’s Voice SMS solution and other value added services, being deployed by mobile carriers around the world. The integrated solution has been successfully deployed at carriers in Asia and Latin America.

Kirusa is one of the early pioneers of Voice SMS, a fast-growing service that allows subscribers to record a voice message in the same way that they send an SMS text message. Users simply dial the * key, followed by a mobile number, and then speak their message. Recipients receive an SMS notification on their mobile phones and press a button to listen instantly to the recorded message.

Voice SMS avoids the difficulties of “triple tap” text input in situations such as driving, where typing can be difficult or unsafe. Voice SMS provides a useful way to give call recipients information or initiate a non-real-time conversation, while allowing them the option to delay their response until a more convenient time. In addition, voice conveys emotion and tone, and thus can provide a more meaningful and in-depth understanding than a standard SMS text message. In the two years since its introduction, this new messaging paradigm has been adopted by tens of millions of mobile users in dozens of countries.

Kirusa’s KV.SMS™ solution lets carriers deploy Voice SMS services rapidly. It also provides the open standards to embrace all generations of CDMA and GSM networks, while enabling support for next-generation infrastructures such as 3G and IP multimedia subsystem (IMS).

Ewald Anderl, CTO of Kirusa, said, “Voice SMS is the next-generation messaging application that is quickly gaining momentum among carriers around the world. The Vision VX VoiceXML Server provides the development speed to bring Voice SMS and additional mobile value added services rapidly to market while its proven carrier grade platform allows an ease of deployment within operator networks. This partnership will help our customers continue to grow.”

The VX Server is an open platform that enables Kirusa to quickly develop voice applications to meet extreme time-to-market expectations, cutting service launch time from months to weeks. The VX Server manages call traffic for the application to ensure accurate message delivery and billing within the operator’s infrastructure. In addition, the VX Server provides universal media ports that also support video, providing a path for operators to use the same platform to support future applications such as Video SMS, and mobile TV.

“Carriers who want to maintain a competitive advantage can’t afford to wait to deploy new revenue-producing services,” said Jim Machi, senior vice president of marketing at Dialogic. “This relationship with Kirusa is a testament to the rapidly growing popularity of Voice SMS. It also underscores Dialogic product momentum as service providers seek development environments that are easy to use, fast, and flexible enough to support and deploy next-generation services.”

About Kirusa

Kirusa is the world’s leading vendor of Voice SMS and a leading developer of mobile value added services. Kirusa’s solutions include the hugely successful KV.SMS™, the world’s most advanced “Voice SMS” solution that has been selected by more than twenty five carriers around the world. Kirusa Voice SMS enables mobile subscribers to send messages by speaking. A user dials * followed by the recipient’s number and speaks a short message. The recipient gets an SMS notification from the sender and can dial a number in the notification to directly access the spoken message. Kirusa’s solution works on all handsets and on all networks, and offers the industry’s most intuitive user interface, with features such as DirectListen™ for direct access and reply to messages, Speed Codes™ for quickly sending messages, group messaging, mobile number portability, background music, interconnection, international Voice SMS. KV.SMS can be deployed in a matter of weeks, and its rapid user adoption has led to explosive revenue growth for Kirusa's customers. Kirusa offers an exchange service for interconnection of Voice SMS messages between carriers, and is pioneering a suite of applications that touch mobile users through voice. Kirusa has partnered with Qualcomm to deliver a Brew client for sending and receiving Voice SMS messages. Kirusa solutions are built on Kirusa’s patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform enables subscribers to cost effectively deploy additional revenue-generating services such as messaging, search, information, and entertainment applications. Kirusa’s solutions are used by mobile subscribers millions of times daily. Kirusa has been recognized as one of the top 100 technology companies by Silicon India for years 2007 and 2008, and one of the top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in three continents, with research and development facilities in New Delhi and in Bangalore, India. For more information, please visit www.kirusa.com.

About Dialogic Corporation

Dialogic Corporation is a leading provider of world-class, innovative technologies based on open standards that enable innovative mobile, video, IP, and TDM solutions for Network Service Providers and Enterprise Communication Networks. Dialogic's customers and partners rely on its leading-edge, flexible components to rapidly deploy value-added solutions around the world.

Headquartered in Montreal, Canada, Dialogic and its subsidiaries have over twenty offices worldwide, providing local presence, knowledge and support to serve its customers around the globe. Dialogic's research and development centers are located in Parsippany, New Jersey; Getzville, New York; Needham, Massachusetts; Hyannis, Massachusetts; Framingham, Massachusetts; Salem, New Hampshire; Fordingbridge, England; and Renningen, Germany as well as Montreal.

Information about Dialogic is available at www.dialogic.com.

Dialogic is a registered trademark and Vision is a trademark of Dialogic Corporation. ‘Kirusa Voice SMS,’ ‘DirectListen™’ and ‘Speed Codes’ are trademarks of Kirusa, Inc. Any other trademarks mentioned herein belong to their respective owners. Dialogic encourages all users of its products to procure all necessary intellectual property licenses required to implement their concepts or applications, which licenses may vary from country to country.

Media Contacts

Dialogic
Jill Colna
SVM Public Relations
401-490-9700
jill.colna@svmmarcom.com
www.svmmarcom.com

Kristen Perry
Dialogic
973-967-6665
kristen.perry@dialogic.com
www.dialogic.com

Kirusa
Anju Makin
Alchemy Corporate Communications
+91-9810170135
anju_makin@alchemycc.com
www.kirusa.com

 

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