Frost & Sullivan’s Go Mobile 2009 event was held from 3rd May to 5th May 2009 in California. It brought together a lineup of prominent industry leaders and emerging start-ups to demonstrate the latest and greatest mobile & wireless products and services live on-stage. It was a very heavily attended event.

Dr. Inderpal Singh Mumick, CEO, Chairman and Founder of Kirusa, participated as one of the eminent panelists of Go Mobile in the mobile marketing forum. He presented his ideas on how Voice SMS is the new message based mobile marketing medium. Voice SMS is non intrusive, language independent, suitable for Viral marketing, innovative, can be stored and forwarded, and has repeat value. The presentation was very well received and there was wide interest in the role of Voice SMS in mobile marketing.