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Eagle Mobile joins hands with Kirusa to offer Voice SMS to Albanian subscribers First ever deployment of Voice SMS solution in Europe Tirana, Albania and New Providence, NJ, Tuesday, January 05, 2010: Eagle Mobile, the newest Albanian mobile operator, has launched Voice SMS service across Albania based on the pioneering Voice SMS technology from Kirusa, the world’s leading vendor of Voice SMS and a leading developer of mobile value added services. Voice SMS allows the subscribers to send messages by voice, eliminating the need to type. It enables the subscribers to communicate faster, with greater ease, and convey emotions as compared to limitations of text messages. Use of Voice SMS by mobile subscribers is gaining global relevance for its benefits in surpassing the limitations of text messages. Commenting on the launch, Alban Tartari, Head of Public & Media Relations Department of Eagle Mobile Albania, said, “We are thrilled to launch Voice SMS and to become the first operator in Europe to provide the Voice SMS solution to our subscribers. We believe that mobile users will find this service a value-add in their day to day conversations. Kirusa was chosen for this product as it is the leading VAS player in this segment and was the only one to have a bouquet of advanced revenue generating features to choose from.” Eagle Mobile subscribers just have to dial ‘*’ followed by the number of the person they wish to send the message to, and speak a short message for upto 30 seconds in any language. The recipient gets a notification message from the sender and can click on a DirectListen™ number to directly listen to and reply to the Voice SMS left for him. Eagle Mobile subscribers can also dial *0* to hear new voice messages, or retrieve previously listened voice messages by dialing *1*. Voice SMS messages can be replied to, forwarded, saved, or deleted. To send a Voice SMS, Eagle Mobile users pay a price of 16.2 lek including VAT (approximately 0.17 USD). Speaking on the occasion, Dr. Inderpal Singh Mumick, CEO and Founder of Kirusa said, “We are pleased that Eagle Mobile has chosen Kirusa to launch Voice SMS service on its network. With widespread adoption amongst users in Asia, Middle East, and Africa, we hope it would be successful in enriching people’s lives in Europe by providing them innovative and easy ways to communicate.” About Eagle Mobile Eagle Mobile is the youngest mobile operator in Albania. It was established on 23rd October 2003 by the Albanian government as a company owned by Alb Telecom. Eagle Mobile broke a record by entering the Albanian telecommunication market on 12 march 2008. The limits of speed were broken with the company reaching full coverage of the territory in 6 months. Eagle Mobile as on 31st December 2008 covered 97% of the population and 90.7 % of the territory by sending its services all around the country. One year after entering the market, in its first anniversary, Eagle Mobile has reached 380 thousand subscribers. ‘Proring’ and ‘Riniring’ tariffs resulted in a big success for the company. For the first time prepaid and post-paid numbers were integrated in the same tariff group. Something like this was never seen before in Albania. Very soon Eagle Mobile brought for the first time the Edge Technology, internet to the mobile phone. Via USB Modem everyone can have access to internet in its desktop or laptop wherever there is an Eagle Mobile signal. In a record time Eagle Mobile achieved full roaming service. Eagle Mobile is roaming in 200 countries with nearly 400 operators. And lastly Eagle Mobile is ready for the technology of the third generation 3G, which will bring speed and possibilities never thought before in communication, video calling and speed in processing information on mobile phones. About Kirusa Kirusa is the world’s leading vendor of Voice SMS and a leading developer of mobile value added services. Kirusa’s solutions include the hugely successful KV.SMS™, the world’s most advanced “Voice SMS” solution that has been selected by more than thirty carriers around the world. Kirusa Voice SMS enables mobile subscribers to send messages by speaking. A user dials * followed by the recipient’s number and speaks a short message. The recipient gets an SMS notification from the sender and can dial a number in the notification to directly access the spoken message. Kirusa’s solution works on all handsets and on all networks, and offers the industry’s most intuitive user interface, with features such as DirectListen™ for direct access and reply to messages, Speed Codes™ for quickly sending messages, group messaging, mobile number portability, background music, interconnection, international Voice SMS. KV.SMS can be deployed in a matter of weeks, and its rapid user adoption has led to explosive revenue growth for Kirusa's customers. Kirusa offers an exchange service for interconnection of Voice SMS messages between carriers, and is pioneering a suite of applications that touch mobile users through voice. Kirusa has partnered with Qualcomm to deliver a Brew client for sending and receiving Voice SMS messages. Kirusa solutions are built on Kirusa’s patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform enables carriers to cost effectively deploy additional revenue generating applications such as messaging, search, information, and entertainment. Kirusa’s solutions are used by mobile subscribers millions of times daily. Kirusa has been recognized as one of top 100 technology companies by Silicon India for years 2007 and 2008, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in three continents, with research and development facilities in New Delhi and in Bangalore, India. ‘Kirusa Voice SMS,’ ‘DirectListen™’ and ‘Speed Codes’ are trademarks of Kirusa, Inc. For more information, please visit www.kirusa.com. Media Contact Kirusa Eagle Mobile
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