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Yu launches first ever Voice SMS service in Kenya on Kirusa platform
The Voice SMS service is available to all yu subscribers, on all mobile handsets, and allows them to send and reply messages by voice, eliminating the need to type. It enables the subscribers to communicate faster, with greater ease, and convey emotions as compared to limitations imposed by text messages. Use of Voice SMS by mobile subscribers is gaining global traction, for its benefits in enabling people to communicate on the go. Subscribers have to pay 1 KES for sending replying, or forwarding voice SMS messages. Commenting on the launch, yu Country Manager Madhur Taneja, said, “We are excited to be presenting our subscribers with this innovative means of communication. This revolutionary service will be very handy for certain people with disabilities who might find it difficult to type on phones. Kirusa’s solution comes with proven success as well as a platform that supports several additional Value Added Services.” To use the new service yu subscribers can dial ‘*’ followed by the number of the person they wish to send the message to, and speak a short message for up to 30 seconds in any language. The recipient gets a notification message from the sender and can dial *0* to hear new voice messages. Previously received voice messages can be listened to by dialing *1*. First listen is free. Repeat Listen is priced at 50 cents. Speaking on the occasion, Dr. Inderpal Singh Mumick, CEO and founder of Kirusa, said, “We are very pleased to have been selected by yu for the launch of value-added services for their subscribers. This win and the subsequent launch are testimony to our positioning in the marketplace as an eminent and trusted VAS partner to mobile carriers worldwide.” About Essar Telecom Business Group Essar has significant interests in telecommunications services, spanning mobile telephony, telecom tower infrastructure, telecom retail and IT/telecom enabled services.
The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar Group has a presence in more than 15 countries worldwide. With a firm foothold in India, Essar Group is focused on global expansion with projects and investments in Canada, USA, Africa, the Middle East, the Caribbean and South East Asia. Visit website: www.essar.com About Kirusa Kirusa is one of the leading global developers of Mobile Value Added Services (MVAS); enabling mobile subscribers to ‘reach out’ to their family and friends. Kirusa’s solutions include the hugely successful Kirusa Voice SMS service, the world’s most advanced “Voice SMS” solution that has been selected by more than thirty carriers around the world. Kirusa Voice SMS enables mobile subscribers to send messages by speaking. Kirusa has pioneered a suite of applications that facilitate mobile subscribers to interact through voice, including Call-n-Tweet application which helps update twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications and content services to mobile subscribers. Kirusa has launched a Consumer Corner, an online site for information and resources on Voice based MVAS for mobile subscribers at voicesms.kirusa.com. Used by mobile subscribers millions of times daily, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable multimodal platform. Kirusa has been recognized as one of top 100 technology companies by Silicon India for years 2007 and 2008, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in three continents, with research and development facilities in Bangalore, India. ‘Kirusa Voice SMS,’ is a trademark of Kirusa, Inc. For more information, please visit www.kirusa.com. ETKL Media Contact Sheila C. Maviala Christine Wathoni Kirusa Media Contact Anju T Makin © 2001-2012 Kirusa, Inc.
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