Why Should You Spend More Time Thinking About CPaaS?

saurav — Wed, 21 Nov 2018 11:48:46 +0000

Why Should You Spend More Time Thinking About CPaaS? saurav Wed, 11/21/2018 - 17:18

If you are yet to adopt Communication Platform as a Service for your business communication programme, consider looking for a suitable CPaaS provider.

By “suitable” we mean a communication platform that not only offers flexible pricing but lets you take advantage of its entire architecture and adjusts according to your business model. In today’s competitive CPaaS market, you will come across myriad providers who offer numerous value propositions. However, before signing the contract with a provider, consider your strategic business goals rather than short-term propositions.

Hence, the following are five crucial points all business-owners must remember:

CPaaS solutions are great for certain use cases- embedding new features such as an app, video, click-to-call, voice, messaging, etc. However, in such cases, CPaaS takes on a tactical response to single-point issues, eventually spreading throughout the organization due to the lack of a strategic direction. Hence, choose a provider that offers scalability to prevent the costs and management of these services from getting out of control.
Ensure that the vendor has a robust API that lets you leverage your existing communication infrastructure. At the same time, organizations must be aware of their unique communication challenges, according to which CPaaS should be strategically leveraged.
There has to be constant interaction between the vendor-developers and those who use it, one that surpasses traditional support channels. An active user/developer community thrives on shared practices, codes, tools, and skills. Developers who are more willing to share the same with their users are more capable of implementing their features well. While application developers are critical stakeholders in the CPaaS industry, we also need to look out for the line-of-business users who do not have coding skills.
The CPaaS market has seen accelerating growth over the last few years. Naturally, we have several big and small players with vibrant API tools and cloud services who claim to be “disruptors.” While making your decision, examine the longevity of a potential vendor because it determines whether they have been adaptive or not.

Therefore, besides thinking about getting a platform for your business communication, there are several criteria to consider.

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Fri, 10/12/2018 - 12:00

7 Compelling Reasons Why You Need CPaaS

saurav — Wed, 21 Nov 2018 11:48:45 +0000

7 Compelling Reasons Why You Need CPaaS saurav Wed, 11/21/2018 - 17:18

Besides sales, companies continuously strive to deliver the best experiences to their customers. A crucial part of this exercise is maintaining unbroken internal and external communication, but how often do we convey our strategic vision each time we deliver something? Are we sending out the right messages through every point of contact and execution?

We may have the best processes at work, but without contextual communication the scope of customer engagement is limited. This why we need CpaaS.

What is CpaaS?

By definition, Communication Platform as a Service or CPaaS is a cloud-based delivery model that allows organizations to add real-time capabilities such as voice, video, APIs, etc. Following are the ten reasons as to why businesses need CpaaS.

In conclusion, CPaaS is a must-have in today’s highly competitive environment.

Contextual Communication: In a highly competitive digital universe, customers are using various channels of communication, and these channels are no longer exclusive. Switching to a different channel right after the transaction creates a loss of context for the customer. Whereas, a unified interface sustains the engagement with your brand.
Secure Communication Channel: Every business needs to have a communication channel that is compatible with their processes and infrastructure. CPaaS enables a smooth flow of information inside and outside the Organization.
Embedded Communications: CPaaS optimizes workflows and business processes by integrating capabilities such as video and voice through APIs.
Cost-effective: The CPaaS market is flooded with high demand because it supports scalable communication features without relying on high-cost infrastructure.
Real-time Capabilities: With the emergence of data analytics, users can boost their workflow with user engagement metrics.
Leeway for Small Businesses: Smaller organizations are at par in the race to provide the best communication experience to their users, owing to the increasing affordability of CPaaS portals.
Cross-functional Property: Considering that Big Data and AI have become critical components of communication. They support numerous app and upgrades making CPaaS smarter. Automated self-service provide more leverage giving CPaaS the potential to work across sectors.

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Why Should You Spend More Time Thinking About CPaaS?

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7 Compelling Reasons Why You Need CPaaS

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