The rise of chatbots:
The impact of artificial intelligence (AI) on customer service has been one of the widely debated topics in recent years. With the emergence of chatbots, powered by AI, the brand interactions and customer experience have taken a new shape.
Technology has revolutionized the way we communicate. With rich media and interactivity in messaging, brands will be able to increase customer engagement with the use of chatbots and artificial intelligence (AI). Taking a step ahead from SMS, RCS Business Messaging (RBM) is touted to be an emerging player in the mobile messaging space with its ability to reshape and revitalize the way we communicate and therefore will be playing a major role in the future of IP messaging.
Chatbots: An organization’s most valuable employee!
A chatbot is a service, fuelled by both rules and artificial intelligence. End users converse with a chatbot using a chat interface. This chat is similar to how they would talk to people in real life.
There has been a dramatic change in the way brands and customers have been interacting over the past few years. With everything going digital, consumers are increasingly opting for ways to communicate that are accessible, simpler and faster. Similarly, brands are looking for opportunities that will elevate different forms of customer engagement.