The rise of chatbots:

The impact of artificial intelligence (AI) on customer service has been one of the widely debated topics in recent years. With the emergence of chatbots, powered by AI, the brand interactions and customer experience have taken a new shape.

There has been a dramatic change in the way brands and customers have been interacting over the past few years. With everything going digital, consumers are increasingly opting for ways to communicate that are accessible, simpler and faster. Similarly, brands are looking for opportunities that will elevate different forms of customer engagement.