The future of enterprise messaging explained



SMS: Still a preferred form of marketing?

While SMS messaging has become a ubiquitous part of our daily lives, it has been one of the most preferred means of communication since its inception some 31 years ago. A plain text message has evolved and revolutionized the way we communicate over time. Moving beyond communication, SMS today has created its own space for brands to reach out to its customers However, Application to Person (A2P) messaging came with its set of limitations — lack of customer engagement and no space for interactive response.


WHY RBM OUTPERFORMS SMS?



Technology has revolutionized the way we communicate. With rich media and interactivity in messaging, brands will be able to increase customer engagement with the use of chatbots and artificial intelligence (AI). Taking a step ahead from SMS, RCS Business Messaging (RBM) is touted to be an emerging player in the mobile messaging space with its ability to reshape and revitalize the way we communicate and therefore will be playing a major role in the future of IP messaging.