The future of enterprise messaging explained



SMS: Still a preferred form of marketing?

While SMS messaging has become a ubiquitous part of our daily lives, it has been one of the most preferred means of communication since its inception some 31 years ago. A plain text message has evolved and revolutionized the way we communicate over time. Moving beyond communication, SMS today has created its own space for brands to reach out to its customers However, Application to Person (A2P) messaging came with its set of limitations — lack of customer engagement and no space for interactive response.


WHY RBM OUTPERFORMS SMS?



Technology has revolutionized the way we communicate. With rich media and interactivity in messaging, brands will be able to increase customer engagement with the use of chatbots and artificial intelligence (AI). Taking a step ahead from SMS, RCS Business Messaging (RBM) is touted to be an emerging player in the mobile messaging space with its ability to reshape and revitalize the way we communicate and therefore will be playing a major role in the future of IP messaging.


Redefining consumer experience through Chatbots



Chatbots: An organization’s most valuable employee!

A chatbot is a service, fuelled by both rules and artificial intelligence. End users converse with a chatbot using a chat interface. This chat is similar to how they would talk to people in real life.

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Why are chatbots the future of marketing ?



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There has been a dramatic change in the way brands and customers have been interacting over the past few years. With everything going digital, consumers are increasingly opting for ways to communicate that are accessible, simpler and faster. Similarly, brands are looking for opportunities that will elevate different forms of customer engagement.


Evolution of SMS



Continued advancements in technology have enabled us to send and receive images, videos, gifs, music and much more, allowing us to engage in the most interactive manner possible. Despite all other modes of communication, mobile messaging has remained and continues to be a preferred method of communication even today. We take a look at how messaging has evolved and revolutionized the way we interact.

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