PRESS RELEASE

Orange Launches First RCS Content Agent in Africa, Transforming How Users Experience Orange Services

Orange Célébrité, offered in partnership with Kirusa, is introduced in Cameroon, enabling its subscribers in Cameroon to experience video content via RCS

Yaounde, Cameroon, May 14, 2020: Orange, one of the world’s leading telecommunications operators, in partnership with Kirusa, a global leader in messaging and voice solutions over data networks, today announced the launch of the Orange Célébrité service over RCS (Rich Communication Services), starting with its subscribers in Cameroon. An exclusive celebrity-fan engagement service, Orange Célébrité brings celebrities and fans together, intensifying and deepening celebrity-fan interactions. So far, this service was offered to Orange subscribers over the SMS and Voice channels. With this launch, Cameroonians can access Orange Célébrité over RCS, a new and innovative channel to receive video and picture messages from their favourite Celebrities.

Touted as the next-generation native messaging evolution, RCS is an update to SMS, offering features for enhanced smartphone messaging such as high-resolution photo & video sharing, location sharing, group chats, read receipts, etc., all of which was not available on SMS. Orange has launched RCS in thirteen countries, and Orange Cameroon becomes the first telecom operator in Africa to commercially launch its own video content service using an RCS bot. This launch not only transforms how users experience Orange Célébrité, receiving videos, pictures and audio messages from their favorite Cameroonian and African Celebrities instantly on RCS; but also exemplifies how different Orange services can offer improved user experiences in the future using RCS. As a promotional offer to introduce users to the experience of RCS Business Messaging, the Orange Célébrité RCS bot will be available free of charge to Orange subscribers in Cameroon until December 31, 2020.

“We are delighted to announce the launch of Orange Célébrité in Cameroon using an RCS Business Messaging agent, in partnership with Kirusa. This launch is an example of our focus to continuously improve user experience, and how Orange has been a pioneer in adopting and offering the latest and most innovative technology solutions for its mobile subscribers in Africa. The RCS bots will provide interactive and richer user experiences, innovative offerings and instant communication in the native messaging platform of our subscribers,” said Yves Huster KOM, Marketing & Communications Director, Orange Cameroon.

Fatiha GERMAIN, Digital Contents & Delivery Support Director, Orange Group said, "We are happy to partner with Kirusa and to offer our subscribers in Cameroon the experience of RCS for Orange Célébrité. Through this launch, Orange is accelerating the adoption of RCS and showcasing how RCS can amplify communication and user experience. Enhancing our subscribers experience with innovation is of utmost importance for us. With the support of Kirusa, we have been able to provide the Orange Célébrité service over RCS with an impressive go-to-market strategy and are hoping that this launch will serve as a use case for further development."

Expressing similar thoughts, Inderpal Singh Mumick, Founder, Chairman and CEO, Kirusa said, “We are excited for the launch of Orange Célébrité service over the RCS channel in Cameroon. This is a unique content service introduced by Orange, leveraging the messaging experience users love, without the need to download yet another app. Now, Orange subscribers from Cameroon can experience the rich media capabilities of RCS Business Messaging.”

Orange Célébrité, running on the Kirusa Channels platform, enables celebrities to share their special moments, tips, motivational messages and updates with their fans in their own voice and videos every day. The celebrity updates are delivered instantly to the mobile phones of, who can listen, like and comment to these messages. Orange Célébrité service is currently available to Orange subscribers in Burkina Faso, Cote d’Ivoire, Cameroon, DRC, Madagascar, Niger and Senegal. More than 1.5 million people are engaging directly with local African celebrities via Orange Célébrité service every day.

About Orange

Orange is one of the world’s leading telecommunications operators with sales of 41 billion euros in 2018 and 148,000 employees worldwide at 30 September 2019, including 88,000 employees in France. The Group has a total customer base of 268 million customers worldwide at 30 September 2019, including 209 million mobile customers and 21million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In December 2019, the Group presented its new "Engage 2025" strategic plan, which, guided by social and environmental accountability, aims to reinvent its operator model. While accelerating in growth areas and placing data and AI at the heart of its innovation model, the Group will be an attractive and responsible employer, adapted to emerging professions.

Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN). For more information on the internet and on your mobile: www.orange.com, www.orange-business.com or to follow us on Twitter: @orangegrouppr.

About Kirusa

Kirusa is reimagining messaging and voice in the data era. Embracing the paradigm shift in enterprise messaging, we are helping enterprises plan and implement IP messaging strategies that create exciting possibilities for customer engagement. Kirusa’s technology and connectivity to OTT messaging platforms and RCS providers and carriers, including Google, enables carriers to monetize RBM and enables enterprises to build and deploy chatbots to have conversations with their customers with rich media, natural language processing, and machine learning. Kirusa’s solutions include Dotgo, an RCS bot directory and partner portal; Kirusa Konnect™, an omnichannel Communications Platform as a Service (CPaaS) for enterprises that helps bolster brand-customer engagement with chatbots, IP messaging, SMS and voice; InstaVoice®, a unique call completion solution that provides visual voicemails and missed calls, and helps mobile carriers monetize missed calls in their networks; and Kirusa Channels, a platform that allows fans to connect with their favorite celebrities. Thousands of enterprises and over a hundred million users benefit from our solutions. Kirusa has partnerships with over fifty mobile carriers and is also a Google Jibe Messaging partner. Kirusa’s solutions are built on its patented technology and highly reliable, scalable multimodal and cloud platforms, which manage over 3 billion transactions and over 100 million active users every month. Headquartered in New Jersey and led by an experienced team of mobile technologists, Kirusa has offices in three continents. For more information, visit www.kirusa.com.

PRESS RELEASE

Kirusa Launches Dotgo Bot Store - World's First Open RCS Directory

Dotgo.com is the only open directory available globally for RCS Business Messaging (RBM) Agents or Bots

New Providence, New Jersey, May 07, 2020: Kirusa, a global leader in communication solutions over data networks for consumers and enterprises, today announced the launch of Dotgo Bot Store, the world’s first and only open directory of RCS Business Messaging (RBM) agents, also known as bots, available globally. The directory has a listing of RBM agents offered by brands, with descriptions, screenshots of the kind of conversations that are possible using the bot, and an option to start chatting with the bot.

RBM is revolutionizing business-to-consumer communication providing a richer and interactive brand experience from verified senders displaying brand logos. Brands get an opportunity to engage with their customers within their built-in messages app, using RBM agents. Numerous brands including Orange (global mobile operator in Europe, Middle East and Africa), Virgin Trains (train operating company in the United Kingdom), Subway (global restaurant chain), Citi (financial services company), Oi (leading mobile operator in Brazil), 9mobile (leading mobile operator in Nigeria), and Cinemex (Mexican chain of cinemas) are using the RCS channel to engage with their customers for sharing updates, receiving feedback, and providing customer support. One of the key challenges faced by brands is to let their customers discover and connect to their bots, and to acquire new customers through the bots they have invested in. Similarly, consumers have no easy way to initiate an RCS chat with their favorite brands. With Dotgo Bot Store, brands get visibility for their RBM agents and an opportunity to acquire more customers.

Dotgo Bot Store enables consumers to discover and connect to bots of the brands they are interested in. To do so, consumers can either use the website - Dotgo.com, or they can use the Dotgo Bot Store from within their RCS capable messaging client, including Google Messages and Samsung Messages. After the consumer discovers the bot on the dotgo.com website or within the Dotgo Bot Store, all it requires is a simple click on the ‘Connect Me’ button to start chatting with the bot.

9mobile, a leading telecom operator in Nigeria, who launched RCS and RBM with Google Jibe platform, has partnered with Kirusa to provide discovery and deep linking for all bots available from Google Jibe platform on the 9mobile network, using the Dotgo Bot Store. For example, users can discover the Enin customer care bot by searching for “customer care” at Dotgo.com, read about what the bot offers, see the screenshots, and chat with customer care by clicking on the ‘Connect Me’ button.

Nick Lane, Chief Insight Analyst at Mobilesquared said, “RBM is going to become one of the main channels by which a brand or business will communicate with its customers. But this will be a two-way channel, so the ability for the customers to find brands and businesses via chatbot search functionality will be critical in transforming the RBM channel from messaging to chat and providing the stickiness to keep customers in the RBM channel for longer.”

“As we launched RCS and RBM in Nigeria, and worked to launch RBM agents, we realized it was critical for the growth of the ecosystem that our customers be able to search for and initiate a chat with the bots available on the 9mobile network. The Dotgo Bot Store from Kirusa puts together a common directory of RBM agents available locally, and globally, to solve the problem of discovery of RBM agents, which in turn boosts the visibility of not just the brands, but also our network. 9mobile is happy to be a part of the Dotgo Bot Store launch since the beginning, and support Kirusa in this initiative,” expressed Bola Afuye, Head of Digital Media, 9mobile.

Arnauld Blondet, VP Innovation MEA at Orange said, "Orange believes that directories will play an important part in the business messaging journey for both consumers and bot owners within the RCS ecosystem. Orange anticipates that there will be a range of general and sector-specific directories available, provided by MNOs and other specialists through various entry points. We congratulate Kirusa on the launch of the Dotgo independent Bot Directory and for being a first mover in this burgeoning space."

Inderpal Singh Mumick, Founder, Chairman and, CEO of Kirusa said, “We are thrilled to launch the first and only directory available for RBM agents globally. As RCS is gaining popularity, more and more RBM agents are being developed and so, we believe there is a need for a directory to facilitate discovery and deep linking. We built Dotgo Bot Store with this need in mind, providing convenience and value to consumers, brands, and carriers. The directory helps brands attain more traction for their RBM agents and eventually witness a significant increase in engagement rate with consumers.”

Brands wanting to list their RBM agents in the directory should click here and carriers desiring to offer the Dotgo Bot Store for discovering bots on their networks should email support@dotgo.com.

About Kirusa

Kirusa is reimagining messaging and voice in the data era. Embracing the paradigm shift in enterprise messaging, we are helping enterprises plan and implement IP messaging strategies that create exciting possibilities for customer engagement. Kirusa’s technology and connectivity to OTT messaging platforms and RCS providers and carriers, including Google, enables carriers to monetize RBM and enables enterprises to build and deploy chatbots to have conversations with their customers with rich media, natural language processing, and machine learning. Kirusa’s solutions include Dotgo, an RCS bot directory and partner portal; Kirusa Konnect™, an omnichannel Communications Platform as a Service (CPaaS) for enterprises that helps bolster brand-customer engagement with chatbots, IP messaging, SMS and voice; InstaVoice®, a unique call completion solution that provides visual voicemails and missed calls, and helps mobile carriers monetize missed calls in their networks;  and Kirusa Channels, a platform that allows fans to connect with their favorite celebrities. Thousands of enterprises and over a hundred million users benefit from our solutions. Kirusa has partnerships with over fifty mobile carriers and is also a Google Jibe Messaging partner. Kirusa’s solutions are built on its patented technology and highly reliable, scalable multimodal and cloud platforms, which manage over 3 billion transactions and over 100 million active users every month. Headquartered in New Jersey and led by an experienced team of mobile technologists, Kirusa has offices in three continents. For more information, visit www.kirusa.com.

PRESS RELEASE

Google, 9mobile, and Kirusa Host Workshop in Nigeria to Promote RCS Business Messaging (RBM)

The workshop was organized to create awareness about RBM amongst the stakeholders in the ecosystem such as Mobile Network Operators, Aggregators, and Brands

Lagos, Nigeria, January 23, 2020: Google, in association with 9mobile, a leading telecom operator in Nigeria, and Kirusa, a global leader in communication solutions over data networks for consumers and enterprises, hosted a workshop in Lagos for Mobile Network Operators (MNOs), Aggregators, and brands to introduce Rich Communication Services (RCS), and showcase how RCS Business Messaging (RBM) is revolutionizing enterprise communication with their consumers. The workshop was attended by over 50 attendees, including representatives from MTN, Airtel, Glo, GTB, Zenith Bank, Unity Bank, Accion Microfinance, Interswitch, and Infobip, among others.

Touted as the next-generation native messaging evolution for Android users, RCS is an update to SMS, offering features for enhanced smartphone messaging on Android such as high-resolution photo and video sharing, location sharing, group chats, read receipts, etc., all of which are not available on SMS. It is changing Person-to-Person (P2P) as well as Application-to-Person (A2P) messaging. For individuals, RCS opens up the possibility of rich media interactions with any other mobile subscriber using the native messaging app on the phone. Enterprises, on the other hand, are opened to an opportunity to engage with their smartphone customers using RBM, RCS’s offering for enterprises which is used for business-to-consumer communication to provide a richer and interactive brand experience, complete with verified senders and brand logos.

At the workshop, 9mobile announced that they had chosen Google’s Jibe platform for offering RCS, and had chosen Kirusa for managing their RBM services in Nigeria, including directories, onboarding, verification, and APIs to send OTP’s over RCS. Google demonstrated their Jibe platform, including their Dialogflow bot creation tool, while Kirusa demonstrated the RCS directory (available at www.dotgo.com) and the partners.dotgo.com portal for aggregators to launch RBM bots on 9mobile.

"We are excited to see Kirusa and 9mobile leading the way by launching the first RCS agents in Nigeria on Google's RCS MAAP platform. Bringing modern messaging to everyone on Android is important to us and we look forward to supporting Kirusa and 9mobile further," said Johanna Kollar, Partnerships Lead, Communication Products, EMEA, Google.

Bola Afuye, Head of Digital Media, 9mobile said, “We are glad to be the front-runners not just in Nigeria, but in all of Africa to launch RCS and RBM. RCS opens up newer avenues for brands to communicate with their customers. This workshop demonstrated how carriers can benefit from RCS and leverage it to offer innovative services to their subscribers and have engaging conversations with their customers.”

“We are delighted to be a part of the workshop hosted by Google to showcase the possibilities of RCS for the Nigerian market. Through this workshop, we want to enhance the usage and adoption of RBM by brands in Nigeria, as it provides convenience and value to consumers. By providing RBM agents, brands are empowered to improve overall customer experience and satisfaction,” said Inderpal Singh Mumick, Founder, Chairman and, CEO of Kirusa.

Google has been playing a significant role in marshaling the adoption of RCS across the globe. Taking the lead to transform enterprise messaging experiences on Android with RCS, Google launched its RBM Early Access Program in 2017. The Program aims to help enterprises build agents that take advantage of RCS features and engage with their audiences better. 9mobile is the first operator in Nigeria to launch RCS, and the first operator in the world to provide an RCS bot, named my9mobile, for providing customer support, and also the first operator in the world to make missed call alert and voicemail available using an RCS Agent.

About 9mobile

Emerging Markets Telecommunication Services Limited (EMTS), trading as ‘9mobile’, is a Nigerian private limited liability company licensed by the Nigerian Communications Commission (NCC) to provide a broad range of telecommunication services including voice and data services across the country. Formerly trading as Etisalat Nigeria, 9mobile commenced commercial operations in October 2008.

In our over 11 years of operations, 9mobile has established a reputation for best-in-class Quality of Service (QoS), innovation and exceptional customer experience among mobile network operators (MNOs) in Nigeria. 9mobile has been at the forefront of technological innovations, including high definition voice enhancements and digital business solutions. At 9mobile, innovation is not just a buzz word; it’s about how we make people’s lives more meaningful and devise new ways to solve existing problems. As an environmentally responsible brand, our Environmental Management System (EMS) was certified to ISO 14001:2004 Standard in the first quarter of 2017, making 9mobile the first (MNO) to achieve this certification in Nigeria.

In July 2017, we launched our new brand identity – 9mobile, reflecting the bold and creative attributes we share with our valued subscribers, especially the vibrant youth segment. Our new name represents our authentic Nigerian heritage, Afro-centricity, and our evolution over a decade of operations. For more information, visit http://www.9mobile.com.ng.

About Kirusa

Kirusa is reimagining messaging and voice in the data era. Embracing the paradigm shift in enterprise messaging, we are helping enterprises plan and implement IP messaging strategies that create exciting possibilities for customer engagement. Kirusa’s technology and connectivity to OTT messaging platforms and RCS providers and carriers, including Google, enables carriers to monetize RBM and enables enterprises to build and deploy chatbots to have conversations with their customers with rich media, natural language processing, and machine learning, over OTT messaging apps, and the built-in Android messages app using RCS. Kirusa’s solutions include Dotgo, an RCS bot directory and partner portal; Kirusa Konnect™, an omnichannel Communications Platform as a Service (CPaaS) for enterprises that helps bolster brand-customer engagement with chatbots, IP messaging, SMS and voice; InstaVoice®, a unique call completion solution that provides visual voicemails and missed calls, and helps mobile carriers monetize missed calls in their networks; InstaVoice ReachMe, a smartphone app using voice over data to provide inexpensive voice roaming and virtual numbers; and Kirusa Channels, a platform that allows fans to connect with their favorite celebrities. Thousands of enterprises and over a hundred million users benefit from our solutions. Kirusa has partnerships with over fifty mobile carriers and is also a Jibe Messaging partner. Kirusa’s solutions are built on its patented technology and highly reliable, scalable multimodal and cloud platforms, which manage over 3 billion transactions and over 100 million active users every month. Headquartered in New Jersey and led by an experienced team of mobile technologists, Kirusa has offices in three continents. For more information, visit www.kirusa.com.