WHY RBM OUTPERFORMS SMS?


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Technology has revolutionized the way we communicate. With rich media and interactivity in messaging, brands will be able to increase customer engagement with the use of chatbots and artificial intelligence (AI). Taking a step ahead from SMS, RCS Business Messaging (RBM) is touted to be an emerging player in the mobile messaging space with its ability to reshape and revitalize the way we communicate and therefore will be playing a major role in the future of IP messaging.

5.1

We take a quick look at the ways in which RBM is an upgrade to SMS:

1. Branding: RBM will ensure enterprises using this service are verified. It will also give the space to explore in terms of branding. This increases the trust of the users while engaging in terms of placing an order, making payments etc.

2. Read receipts: RBM’s new features allows the enterprises to know whether a customer has opened a message or not.

3.Pay on delivery: Enterprises pay only after a message is successfully delivered.

4. Prompt responses & Problem solving: The functionality of RBM allows quick replies to customers thereby leading to an increase in overall engagement and easy resolution.

The future of mobile messaging is here

5.2

RBM’s ability to initiate interactive and informative conversations coupled with advanced functionality makes it a winner. This an opportunity that the enterprises are going to leverage in the coming years to come to generate revenue and grow their customer base.


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