Kirusa

PRESS RELEASE

CONSUMER CODE OF PRACTICE KIRUSA NIGERIA LIMITED

Kirusa Nigeria Limited (Kirusa) is a Value-Added Services (VAS) provider licensed by the Nigerian communications commision (NCC) to offer value added services to the telecommunications industry. Kirusa enables our subcribers (through mobile operators) to access a wide range of services such as Kirusa chanels (Sports and Celebrity content), Insta voice Missed Call,Voicemail & Voice SMS, as well as a host of enterprise services under Kirusa Konnect. Access to these services can either be via Unstructured supplementary service data (USSD), Short messaging service (SMS) Interactive Voice Response (IVR) or flash calls.

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PRESS RELEASE

Kirusa Announces Launch Of SIM-less Number Store In InstaVoice ReachMe App

Users can buy virtual phone numbers from the store, and start using them immediately, while operators can leverage this distribution platform to find new customers.

In response to increasing demand from African people traveling abroad, businesses wanting to have local numbers for overseas customers, and operators looking for new avenues to maximize ARPU, Kirusa today announced the feature allowing users to buy foreign numbers from its InstaVoice ReachMe app.

These virtual numbers, called ReachMe Numbers, are now available from US, UK, Canada, and France for just US$1 a month with additional countries to follow shortly.

The numbers are available from InstaVoice ReachMe app (which can be downloaded from Google Play or App Store) and do not require any additional activation steps or physical liaison with the operator. The new numbers can be used alongside a person’s existing mobile number(s) and activated instantly. ReachMe uses a multi-ID architecture, allowing up to 20 numbers to be linked to an account and used on any device. This eliminates the need to carry additional phones to use multiple phone numbers.

After buying a +1, +44 or +33 number from the ReachMe app, users will receive calls to that number when they are connected to the internet – via mobile data from any SIMs, or Wi-Fi. When they are offline, callers can leave voicemails in the app which can be listened to when the recipient is back online.

Surinder Anand, CTO, and VP – Product Management of Kirusa said “Virtualization of numbers promises a new business stream for carriers. Expats and inbound tourists become new segments of the population that can be reached out to, increasing the size of the telecom pie. Sim-less nature of the numbers made possible by multi-ID, allows users to own several phone numbers, without the hassles of owning several phones. This incentivizes the users to buy add-on lines for each aspect of their life – one for work, one for family and perhaps one for dating! This also drastically reduces the cost of user acquisition– an important consideration in low ARPU markets like Africa. Kirusa envisages a future where users in any part of the world can buy phone numbers in any country, via ReachMe.”

InstaVoice ReachMe App was launched at Mobile World Congress Barcelona 2018, as a Roaming App, targeted at International travelers. Kirusa further announced the app’s ability to integrate with carrier networks, to roll-out customized roaming packages and plans for subscribers. Unlike other OTT apps, ReachMe doesn’t require both the calling parties to have the app installed. The caller’s experience remains the same as when making a regular mobile call to a ReachMe user (via the phone dialer), with no need for the app or a data connection.

PRESS RELEASE

Kirusa’s InstaVoice Kicks off as the first Voicemail skill on Amazon’s Alexa Platform

New Providence, New Jersey, Thursday, March 23, 2017: Kirusa, a global leader in providing telecom & social media solutions, has announced yet another first-of by presenting InstaVoice as the first Voicemail app on Alexa-enabled devices - Amazon Echo and Amazon Dot. With this latest development, users can directly access InstaVoice’s Voicemail features as part of Alexa’s myriad skill sets.

Kirusa’s InstaVoice Service provides an intuitive chat-like interface that hosts features like unlimited voicemails, missed call alerts over data, transcribed content delivery over email, option to link multiple numbers, and message withdrawal. The collaboration with Amazon integrates InstaVoice into the ‘Alexa-skills’ ecosystem. Users can configure their InstaVoice account to avail a seamless access to voicemails over Alexa Platform.

“Kirusa goes a step further in its consistent endeavor to deliver innovative, reliable, adaptable and integrated voice services.”, said Inderpal Singh Mumick, Founder, and CEO of Kirusa. “Amazon’s Alexa is a precursor to the much anticipated IOT revolution; wherein one can expect the fundamental transformation of messaging over cloud, powered by voice technology. We are looking forward to seeing the results of this combined effort, meant to enhance a user’s experience of voicemails.”

Sharing the same spirit, Surinder Singh Anand, Vice President of product management said, “I am delighted to see that InstaVoice is a frontrunner in the Alexa Skillset voice messaging environment. We are hoping that subscribers will find value in the enhanced forum and experience the engaging wave of change that connected technology promises.”

Accessing voicemails and inbox status on the Alexa platform requires the user to set up a passcode after installing their InstaVoice account. To start listening to the voicemails, one has to simply say, “Alexa, start InstaVoice.” The command is followed by a swift response from the virtual assistant, asking for the access passcode. This is followed by continuous updates on the user’s voicemails and inbox until you say “Alexa Stop.” The user can ask Alexa to skip to the next message or voicemail suiting their convenience.

About Kirusa

Kirusa is a global leader in providing telecom & social media solutions that enable customers to have a voice and connect seamlessly. Kirusa’s solutions include InstaVoice®, InstaVoice Celeb™, InstaVoice Sports™, InstaVoice Channels, InstaVoice Ring™, myGenie™ & a host of mobile marketing solutions, which are offered in partnership with over 40 mobile carriers in Africa, India, LatAm, and the Middle East, as well as via the app stores for iOS, Android & Windows. Kirusa solutions are built on its patented technology and its highly reliable, scalable multimodal & cloud platforms, which manage over 2.5 billion calls/messages a month. Kirusa solutions are being used by over 100 Million mobile users in four continents every month. Kirusa has been recognized as one of Top 20 most promising technology companies by Silicon India and one of Top 25 emerging technology companies by Smart Techie magazine. The InstaVoice app won first prize at NJTC Mobile Apps Forum. Informa selected InstaVoice as a finalist for the Best App in Africa. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a US registered trademark of Kirusa, Inc. For more information, visit: www.kirusa.com

For further inquiries, please contact

For Kirusa

Alchemy Corporate Communications
Anju Makin
US Cell: +1 (973) 536- 2652
E-mail:anju_makin@alchemycc.com