Rich Communication Service (RCS)

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RCS Business Messaging is the evolution of mobile messaging, increasing and improving the ways in which people and businesses communicate. It provides brands with the opportunity to increase their engagement with customers by making use of business messaging using chatbots and artificial intelligence (AI).

User adoption is simple and straightforward. There is no longer a need to download multiple apps; instead, users gain direct access to a range of brands and services from within the native messaging app itself, allowing them to engage with virtual assistants to book flights, buy clothes, make restaurant reservations and more.

RCS Business Messaging is an opportunity for operators to reshape and revitalize their messaging services and play a central role in the future of IP-based messaging.

RCS Business Messaging provides the opportunity for operators to grow revenue by offering a rich communication channel for enterprises and aggregators to as an upgrade to the existing A2P and P2A SMS capability.

A unique advantage of RCS is that users do not have to download an OTT app to access rich messaging capabilities. It works on native Android Messages app, which is the default messaging application pre-installed on all Android devices.

Kirusa is helping carriers implement and monetize RCS.

Benefits of RCS Bots include:

  • A2PMessaging – Improve existing A2P SMS communication with rich card,receipts
  • Plug-ins–Sticker, Chat based tools and games, etc.
  • Conversational Commerce – Online search, Digital personal assistant, Customer support Call Centers and e-commerce moving to chat bots
  • Artificial Intelligence – Applications in Business, Health, Transport and many other fields