With technological innovations every year, there’s something new that pops up. Chatbots have been one of the widely debated topics this year. With businesses focusing on optimizing customer experiences, chatbots are predicted to take over human conversations in the coming years to come.
WhatsApp has championed the space of communication since its arrival. With 1.6 billion users in 180+ countries, WhatsApp has emerged as the go-to messaging app because of its ease of communication. Moving ahead, enterprises are now looking forward to leveraging this space in the best possible way with the introduction of WhatsApp Business Solution. There’s a lot of buzz around how businesses will be reaching out to its customers using WhatsApp and it is for all the right reasons.
Since it’s creation, WhatsApp has become the most preferred app and has revolutionized the way people interact. With 1.6 billion users in 180+ countries, WhatsApp has emerged as the go-to messaging app because of its ease of communication.
SMS: Still a preferred form of marketing?
While SMS messaging has become a ubiquitous part of our daily lives, it has been one of the most preferred means of communication since its inception some 31 years ago. A plain text message has evolved and revolutionized the way we communicate over time. Moving beyond communication, SMS today has created its own space for brands to reach out to its customers However, Application to Person (A2P) messaging came with its set of limitations — lack of customer engagement and no space for interactive response.
Technology has revolutionized the way we communicate. With rich media and interactivity in messaging, brands will be able to increase customer engagement with the use of chatbots and artificial intelligence (AI). Taking a step ahead from SMS, RCS Business Messaging (RBM) is touted to be an emerging player in the mobile messaging space with its ability to reshape and revitalize the way we communicate and therefore will be playing a major role in the future of IP messaging.
Continued advancements in technology have enabled us to send and receive images, videos, gifs, music and much more, allowing us to engage in the most interactive manner possible. Despite all other modes of communication, mobile messaging has remained and continues to be a preferred method of communication even today. We take a look at how messaging has evolved and revolutionized the way we interact.