The future of enterprise messaging explained



SMS: Still a preferred form of marketing?

While SMS messaging has become a ubiquitous part of our daily lives, it has been one of the most preferred means of communication since its inception some 31 years ago. A plain text message has evolved and revolutionized the way we communicate over time. Moving beyond communication, SMS today has created its own space for brands to reach out to its customers However, Application to Person (A2P) messaging came with its set of limitations — lack of customer engagement and no space for interactive response.